From legacy company to new technology market leader

Situation:
Boole & Babbage earned the reputation of being a stable, long-term provider of mainframe software. However, its reputation had also hindered its image as a fast growth company in the burgeoning client/server market.

Solution:
G2's strategy was to shift Boole & Babbage's image from sluggish mainframe software company to critical player on the client/server short list. G2, with Boole's product marketing team sharpened product messages to eliminate confusion and position the company as a simpler, more cost effective solution to the competition. G2 hammered the press with straightforward messages delivered through executive experts, trend stories, case studies, customer sources, analyst relations, product news and reviews.

Results:
After a consistent campaign with clear messaging, Boole & Babbage was considered the "more user friendly alternative" by the press. G2 significantly increased year-to-year coverage, boosted employee morale, raised Boole's profile in the business press on the company's management acumen, and built a pool of brand name customers who became regular sources for the IT press and who often spoke at industry shows on the company's behalf.

Client testimonial