Listening to Customers

Situation:
Unison Software, a $40 million provider of workload scheduling software was struggling to build its reputation on a single product in a market segment that captured little attention from the press. G2 interviewed IT about the liabilities of managing business applications and the benefits of scheduling tools like Unison's Maestro.

Solution:
G2 launched a campaign to raise the discussion level of job scheduling and position Unison's flagship product, Maestro, as the leading solution. Through the press and industry trade shows, G2 heeded a warning message to Fortune 500 companies that implementing multi-million dollar brand-name applications without a job scheduler could make or break the project. Job scheduling software such as Maestro was critical to making these applications work.

Results:
Within six months G2 amassed 10 high profile Unison customers as press references, including Blue Cross, Lipton Company, Sonoco, GTE, Panasonic and Sabre Decision Technologies. G2 secured speaking engagements for customers at industry shows; produced nearly three times the number of press releases; placed a feature story with one of Unison's customers in Datamation magazine; placed a buyers guide on job scheduling and a feature story in eWeek; and placed customer stories in Application Development Trends, InfoWorld, Computerworld and Service News; placed a technical article written for Enterprise Systems Journal; and generated industry product awards, including one from Performance Computing Magazine and OSA Crossroads.

Client testimonial