With a straightforward and focused approach to public relations, Shelly Gordon custom-designs media strategies that help each of her clients hit their precise target audiences.

Shaping PR programs that adapt to market conditions, Gordon quickly assesses journalists’ hot buttons and develops relevant story pitches that put her clients in the middle. She sparks media interest, whether the client is an established firm in search of a fresh image or a company with a limited budget that needs to create more demand for its products or services.

Having held management positions in both PR agencies and corporate marketing departments, Gordon has nearly two decades of public relations experience, including 10 years as an independent PR consultant.

Gordon’s expertise covers a range of markets, including health care, law, insurance, construction, consumer electronics, telecommunications, Internet businesses and enterprise software. With her roots in multi-industry media relations and expertise in strategic communications development, Gordon helps clients achieve broad, yet focused media exposure.

Gordon is experienced in all the disciplines of PR: developing PR plans with creative ideas; writing and spicing up press releases; writing pitch letters that stand out for reporters and editors; branding executives; enlisting customers as marketing spokespersons; creating easily-understood, compelling messages for journalists, and persistently following through until she gets the results.